Digital Team · Community
Laura Arévalo
She has three seconds to stop your scroll. She usually has one to spare.
Laura is the Community Manager for Contuhijo’s brands: she plans the editorial calendar, creates and edits content and writes the scripts behind what you see on social media.
She blends strategy and creativity with one obsession: understanding the family on the other side before publishing anything. Every post needs a reason to exist, to spark interest, to get shared and, when the time is right, to turn into an enquiry.
Before a family starts thinking about Lapland, Iceland or Orlando, they have usually already come across it on their phone. Quite often, that is her fault.